Buyers Choice

Office address: Level 5, 278 Collins Street, Melbourne VIC 3000
Website: www.buyerschoice.com.au
Year established: 2001
Company type: financial services
Employees: 100+
Expertise: home loans, mortgage refinancing, commercial finance, asset finance, property investment finance, SMSF lending, first home buyers, property development finance, and finance lending solutions for small business
Parent company: Money Quest Group
CEO and key people: Michael Russell, Managing Director
Financing status: -

Buyers Choice is a boutique sub-aggregator that has helped over 40,000 Australians across the country. Known for its client-centric approach, Buyers Choice has carved a niche for itself by prioritizing choice, service, and expert advice in the complex world of mortgage financing.

History of Buyers Choice

Since it was set up in 2001, Buyers Choice has been dedicated to matching Australians with the right loan solutions. With a commitment to delivering what banks can't, the company has helped over 40,000 Australians find the right loans for their needs. This journey reflects a dedication to empowering customers and brokers to achieve their financial and professional goals.

Buyers Choice is part of the Money Quest Group, which was named boutique aggregator for 2023 at the Australian Mortgage Awards.

Products and Services of Buyers Choice

Buyers Choice offers a range of products and services, focusing on mortgage products for both individuals and businesses. Some of these services are:

• home loans: tailored finance for first homes or next homes, with guidance at every step
• home loan refinance: solutions for those seeking better rates or terms on their mortgages
• investment property finance: expert advice for property investors to maximize returns
• SME finance: custom finance solutions for SMEs to support growth and operational needs
• property development finance: specialized lending for residential, commercial, and industrial development projects
• vehicle and equipment finance: financing options for businesses to buy or replace vehicles and equipment
• personal finance: personal loans tailored to individual needs, whether for debt consolidation, home renovation, or other personal projects

Culture at Buyers Choice

The culture at Buyers Choice is built on support, collaboration, and empowerment. The company fosters a community where brokers and clients alike can thrive, supported by comprehensive broker support services, including business planning, marketing, compliance, and professional development. This nurturing environment underscores Buyers Choice's commitment to not just professional success but personal well-being and growth.

About Buyers Choice Managing Director Michael Russell

Michael Russell has been the Managing Director of Buyers Choice and its parent company, the Money Quest Group, since December 2015. Since then, Russell has led the company to five acquisitions, the most recent of which was Southern Cross Broker Network in 2023.

Russell was previously CEO of Mortgage Choice from 2009 to 2015. He was also CEO at Choice Aggregation Services. Russell began his 40-year career with ANZ as bank manager, a role he held for 10 years. 

The Future at Buyers Choice

Buyers Choice embodies a forward-thinking approach to mortgage broking, underpinned by a rich history, a broad spectrum of services, and a culture of support and empowerment. As the company looks to the future, its dedication to excellence, innovation, and the success of its brokers and clients remains unwavering.