The move aims to drive the next phase of its growth strategy
Bendigo and Adelaide Bank has announced several changes to its executive team as part of the next phase of its strategic plan.
The executive team changes include the appointment of Taso Corolis (pictured above, far left) as chief customer officer of consumer banking. Corolis, who has been with the bank since 2008 and previously served as chief risk officer, will focus on driving portfolio growth and enhancing productivity for customers. He will assume his new role on October 7, following a period of leave.
Sarah Bateson (pictured above, second from left) has been named chief marketing officer and will lead the newly formed brand, marketing, and communications division. Bateson, who will be based in Bendigo, brings significant experience from both Australian and international markets. Her appointment aims to unify the bank’s communication and marketing efforts to enhance national awareness of the Bendigo Bank brand.
Xavier Shay (pictured above, far right) has been appointed chief digital officer, a role he will hold alongside his position as chief executive of digital bank Up. Shay will integrate the bank’s digital capabilities across both the Bendigo and Up brands, leveraging his background in digital leadership to drive business growth and improve shareholder returns.
Richard Fennell (pictured above, second from right), chief executive and managing director at Bendigo and Adelaide Bank, stated that the new appointments are designed to bolster the bank’s growth agenda while looking to maintain its reputation as Australia’s most trusted bank.
“We have entered the financial year with momentum and growth on our side. This has been made possible by the strong foundations we have created by simplifying, modernising and digitising the Bank,” Fennell said.
“The time is right to accelerate the next phase of our development by continuing to invest in the areas that will help us deliver sustainable growth such as our digital bank Up, the Bendigo Lending Platform and the Business and Agri transformation.”
The recently appointed CEO also expressed confidence in the new leadership team, noting that renewal is essential for the non-major bank to continue fulfilling its purpose of supporting its customers and communities.
“Over the last five years, the bank has made significant progress in reducing complexity, investing in capability, and telling our story,” he said. “Our future success will depend on our ability to accelerate our digital capabilities and deliver improved experiences to acquire, retain, and deepen relationships with our customers.”
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