Current agreements and contracts will remain unaffected and unchanged
Vow Financial will rebrand as Yellow Brick Road Aggregation (YBR Aggregation), effective June 30, 2024, bringing together the aggregation and franchise businesses under the Yellow Brick Road (YBR) Group brand.
Mark Bouris (pictured), executive chairman of YBR Group, announced the rebranding, highlighting extensive consultations within the network and support from the senior leadership team, the Vow Broker Forum, and the YBR Strategic Council.
“Rebranding Vow Financial will allow the company to streamline numerous operational aspects, resulting in greater efficiencies and a unified brand identity for our aggregation services and home loan products,” Bouris said.
“This initiative reflects YBR Group’s vision to establish itself as a prominent brand in our industry and home loan provider in Australia. By bringing Vow under the YBR brand umbrella, we aim to leverage our strengths and deliver a cohesive and exceptional experience for brokers and customers alike.”
With the rebranding to officially commence at the end of the month, a transition period will follow, during which both brands will be present. Elements of the Vow name and brand will be retained initially to ensure a smooth rollout. The Vow website will be rebuilt to reflect the rebrand and upgraded to enhance backend operations for Vow brokers.
The current agreements and contracts between brokers and Vow, as well as YBR franchise agreements, will remain unaffected and unchanged.
“Vow has been part of the YBR family for over a decade, so it only makes sense to better align the aggregation business with the YBR Group’s brand and overall vision into the next decade,” said Vow Broker Forum chairman Robert Ward. “Existing Vow brokers use our own brands for marketing and business purposes, so the effect on our business will be minimal.
“The change of name benefits the YBR management team with improved efficiencies, potential sponsorship, and lender involvement. So, while this will have a little impact on existing Vow brokers, it will benefit the entire group.”
“This is a great milestone as together we are stronger and have a larger market presence,” added Andrew Kalogirou, chairman of the YBR Strategic Council. “The wider external network has heard of YBR, but very few of Vow. This allows us to align our values and better position ourselves to attract new talent to the brand.
“As one, we are not only bigger and stronger but also better positioned to become the best aggregation and franchise network in the market.”
What do you think of the rebranding of Vow Finanicial to Yellow Brick Road Aggregation? Comment below
