Digital upgrade aims to expand bank's eastern states presence
Bankwest has launched a revamped banking app and website, marking a key step in its push to become further establish itself as a fully digital bank nationwide.
The bank said the new digital platforms were developed in close collaboration with customers, aiming to simplify banking processes while helping users manage their finances and property goals.
Key features include a redesigned home screen, an enhanced transaction search function, a ‘money’ tab for tracking finances, and a ‘property’ tab for home loan information. Customers will also have access to 24/7 in-app support.
An upcoming feature, Virtual Cards, will soon be available in the app. The function will allow users to create single-use, multi-use, or time-limited debit and credit cards, adding an extra layer of security for online transactions.
The digital launch comes ahead of a new brand platform and nationwide marketing campaign set for 2025. The campaign will seek to reposition Bankwest in the national banking sector with a refreshed identity and customer offering.
Bankwest has been operating fully digitally in Australia’s eastern states since 2021, where more than half of its customers are based. The latest digital expansion aims to strengthen its foothold in these markets while maintaining its strong presence in Western Australia.
According to Bankwest managing director Jason Chan (pictured above), the new app and website lay the groundwork for the bank’s digital transformation, aimed at appealing to customers and brokers across Australia.
“Innovation has been part of Bankwest’s DNA for 130 years, and, today, we have a clear role in the CBA Group as a growth-focused, highly competitive national digital bank, with a fresh and distinctive proposition,” Chan said.
“Our aim is to create a digital banking experience that truly stands out in the Australian financial services landscape, and which is designed to meet the needs of a growing number of customers and brokers nationwide.
“We’ve conducted hundreds of hours of testing with customers and non-customers across Australia, and we know there’s a significant segment of the market looking for a simpler, less complicated relationship with their bank.”
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