Innovative system rolls residential, commercial, asset finance into one
Loan Market Group (LMG) has overhauled its MyCRM broker portal with the launch of MyCRM Diversified, which integrates residential, commercial and asset finance lending across the LMG aggregation business and the Loan Market brokerage.
The refined portal aims to help brokers build stronger relationships and say ‘yes’ to more clients.
“This isn’t just a tech upgrade. It’s about cementing LMG as the home of the diversified broker. It’s now easier than ever to do more for your clients while unlocking new revenue streams,” said LMG’s chief executive Ewen Stafford (pictured).
“Clients expect their broker to do more than just home loans because, if you don’t, someone else will. MyCRM Diversified makes it easy to say yes to more deals, whether you want to write them yourself or refer them, without the hassle,” he added.
MyCRM Diversified’s launch follows 12 months of pilot testing. One participant in the pilot phase, broker Nick Clunes of The Lending Lab, said it has made for a seamless expansion into commercial finance.
Clunes said: “The tools, processes, and access to information mean we can confidently take on commercial deals without impacting our residential business. Before, finding lender policies and structuring deals felt like a barrier.
“Now, everything we need is in one place, making it easier to package deals professionally and get faster decisions from banks. We’ve grown our commercial loan settlements by over 1,900% - proof that the right tools make all the difference.
“This platform isn’t just about efficiency; it’s about unlocking new revenue and strengthening client relationships by offering a full-service solution.”
David McQueen, chief executive of Loan Market, highlighted the untapped potential for traditionally residential brokers in commercial and asset finance.
He said: “Each year, around $60 billion in commercial lending goes directly to lenders, bypassing brokers. It’s not just a missed opportunity, it’s a wake-up call. The demand is there, the deals are happening, but too many brokers are watching from the sidelines.
“With MyCRM Diversified, brokers can easily expand into commercial, whether they want to write the deals themselves or refer it to a specialist – all without extra cost, extra systems, or extra headaches - and in. the platform they already use every day.”
MyCRM Diversified is now available to all LMG and Loan Market brokers.
