It partners with Broli Finance, Marketplace Finance, and AIA Financial Wellbeing in launching Partner Connect
AFG, one of Australia’s largest broker aggregators, has launched its new Partner Connect program, designed to offer residential brokers a range of additional services and products for their clients.
The referral program includes asset finance and personal loans, commercial finance, and advice on life and health insurance at its launch.
It involves a collaboration with three foundational partners: Broli Finance for asset and personal loans, Marketplace Finance for commercial finance, and AIA Financial Wellbeing for life and health insurance, alongside financial advice.
The Partner Connect program is now accessible to brokers, who are invited to register online.
According to Them Lam (pictured left), head of sales and distribution at AFG, Partner Connect consolidates the company’s existing spot and refer programs into a single platform to enable brokers to expand their service offerings and enhance customer loyalty.
Brokers who refer clients to Broli Finance and Marketplace Finance through Partner Connect will earn additional revenue while keeping their clients within the AFG network.
Lam noted that the partnership with Marketplace Finance offers AFG brokers, primarily focused on residential mortgages, the opportunity to delve into commercial lending.
“Many customers will buy a new car more often than they would a residential loan,” he said. “Partner Connect referrals are a good way to continue offering value to the customer by enabling additional touchpoints between home loan reviews.
“Only a small number of customers use their current broker for both personal and business finance needs, but through Partner Connect, brokers can offer a more holistic financial solution and become a single point of contact.”
Dino Pacella (pictured right), head of third-party relationships at Marketplace Finance, echoed this sentiment, stressing the goal of providing brokers with the necessary resources and support within the commercial lending arena.
“Our goal is to be the trusted partner in these brokers’ journeys towards success, fostering lasting relationships that are built on trust, transparency, and unwavering support,” he said.
Chris Slater, chief executive of Fintelligence which powers Broli Finance, and Pina Sciarrone (pictured centre), chief executive of AIA Financial Services, both expressed their commitment to offering services and fostering trusted partnerships with AFG.
“Joining forces with AFG allows us to provide more Australians with peace of mind, knowing that they are protecting the debt that they are taking on, as well as their lifestyle and families,” Sciarrone said.
“AIA’s vision is to champion Australia to be the healthiest and best protected nation in the world – we can’t do that on our own, but by forming trusted partnerships we can create a movement together that helps improve the physical, mental and financial wellbeing of Australians one step at a time.”
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