Move doubles its loan writing capacity
Loan Market Ellenbrook has acquired the team behind Property Finance Online as part of its 2025 expansion strategy, a move that doubles its loan writing capacity and strengthens its services across residential home loans, commercial finance, and asset and equipment lending.
The brokerage, based in Perth’s northern suburbs, finalised the acquisition this month, bringing in the inner-south Perth team to support its growth ambitions.
Tania Richardson (pictured above right), operations manager at Loan Market Ellenbrook, said the expansion would improve service efficiencies while maintaining the company’s focus on community engagement.
“Property Finance Online has built up a loyal client base in Applecross, Booragoon and surrounding suburbs,” Richardson said. “But, of more relevance, Property Finance Online has serviced clients across WA and interstate on the back of an exceptional customer service offering, just as Loan Market Ellenbrook has.”
Tracey Imbuldeniya (pictured above left) of Property Finance Online said the partnership would benefit clients through increased resources and shared knowledge.
“The Loan Market Ellenbrook team shares my passion for helping clients achieve their financial goals and I’m confident this move will take our service to clients to the next level,” Imbuldeniya said.
Despite the expansion, Richardson emphasised the business’s continued dedication to its local community.
“Supporting the community that so readily supports us has been central to our 10 years as Loan Market Ellenbrook,” she said.
“In the last 12 months alone, we supported the Ellenbrook Community Collective, Ellenbrook Rangers Cricket Club, Ellenbrook Eels Senior Football Club, Central Crocs Masters AFL Football Club, and Swan Districts Integrated Football team. We have strong ties throughout the northern growth corridor, which won’t change in this next chapter.”
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