Firm partners with Bridgit to offer Connective Bridge
Connective Home Loans has expanded its product offering with the launch of Connective Bridge, a new white-label bridging loan developed in partnership with non-bank lender Bridgit.
The product is designed to provide brokers and clients with streamlined bridging finance options, further strengthening Connective’s lending portfolio. It aims to address the growing demand for bridging loans in Australia’s property market, offering a deal for homeowners looking to leverage property equity when buying or selling homes.
Connective Bridge is the company’s sixth white-label product under its Connective Home Loans brand, which has been recognised as a top choice for brokers in MPA’s Brokers on Aggregators survey for three consecutive years.
The new offering comes with several key features, including no monthly repayments, terms of up to 12 months, and fast conditional approval within 24 hours. It caters to downsizers, upsizers, and retirees, providing financial flexibility for clients during significant property transitions.
The product is a key part of Bridgit’s flagship white label partnership, with chief executive Aaron Bassin (pictured above left) highlighting the strong demand for bridging finance in recent months.
“We’ve seen a 375% increase in bridging loan applications over the past 12 months, and with Connective Bridge, we aim to make bridging finance more accessible to Australians,” Bassin said.
Connective Home Loans has grown in response to the changing needs of brokers and clients. The non-bank lender owned by Connective, one of Australia’s largest mortgage broking group, reported strong growth for the financial year ending June 2024, with a 15% increase in settlements totalling $4.5 billion.
For brokers, its newest offering, Connective Bridge provides several advantages, including commissions on the initial loan amount with no clawbacks, real-time support from bridging finance specialists, and a seamless digital application process. Brokers also retain full control of the client relationship throughout the life of the loan.
Connective’s leadership also emphasised the importance of evolving their product offerings to meet the needs of brokers and clients in a changing market. Glenn Lees, CEO of Connective, noted that the launch of Connective Bridge aligns with the company’s focus on providing brokers with new tools to serve their clients better.
“At Connective, our top priority is delivering value to our members by continuously evolving our offering with innovative solutions to meet their needs,” Lees said. “By partnering with Bridgit to launch Connective Bridge, we’re providing a product that not only opens doors for brokers but for homeowners who need financial agility during significant life transitions.”
Michael Goerner (pictured above right), head of Connective Home Loans, added that the new product reflects the growing shift towards non-traditional loan types, which now make up more than half of current deals.
“Connective Bridge is the perfect example of how we are evolving our product suite to keep pace with changing market demands,” Goerner said. “This product helps us continue offering brokers solutions tailored to every client. We’re proud to offer the broadest lending range in the market, ensuring that brokers have the right lending options to support their clients in any situation.”
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