Aussie’s Platform Plus system is helping brokers such as Samer Demerdash and Clay Bremer achieve career milestones

Aussie’s Platform Plus support model is designed to do just that, offering brokers the tools, technology and tailored assistance to not just survive but thrive. It’s a model that doesn’t just streamline processes; it helps brokers create a business that works for them, no matter where they are in their career journey.
For brokers such as Samer Demerdash and Clay Bremer, this innovative system has been a game changer. Demerdash and Bremer have each harnessed the power of Platform Plus to transform their businesses. From scaling their operations to transitioning into new roles, their stories are proof that, with the right support, there’s no limit to what a broker can achieve.
The journey to becoming a No. 1 broker
Demerdash’s rise to the top of the Aussie network is a testament to hard work and strategic adaptation. Joining Aussie in 2017 after a career at Commonwealth Bank, Demerdash was drawn by the freedom and flexibility of the mobile broking model.
“Aussie’s mobile broker offering gave me the opportunity to leverage my skills and experience to build a business of my own,” Demerdash tells MPA.
In FY24, Demerdash became Aussie’s No. 1 broker, achieving 30% year-on-year business growth and settling over $127 million. Demerdash’s breakout year also sees him ranked among MPA’s Top 100 Brokers for the first time.
He attributes this growth largely to the Platform Plus model, which, in his words, “allowed me to work much more efficiently and ultimately write more business”. The pre-qualified appointments and operational support provided by Aussie’s Associates and Client Solutions team have been pivotal.
One of the main advantages of the Platform Plus model is that brokers are provided with high-quality appointments rather than cold, indiscriminate leads,” Demerdash explains. With administrative tasks taken care of, he can focus on providing exceptional client service and building his network.
Demerdash also emphasises the importance of creating a solid foundation in the early stages of broking.
“In the beginning, I focused on building relationships in the community by connecting with like-minded business owners and leveraging my personal network,” he recalls. This focus on connection-building laid the groundwork for his future success, as referrals have now become his largest source of leads.
His advice for other brokers? “Tap into the technology and tools available. Time saved is time that can be invested into building relationships and growing your business.”
Looking ahead, Demerdash has no plans to slow down. “The only way is up! My goal for 2025 is to exceed the $127 million of FY24,” he says. “I plan to continue leaning into the Platform Plus support model, leveraging the services available to me and delivering exceptional outcomes for my customers. By doing so, I’ll keep growing my business and gener- ating more referrals.”
From Air Force to franchisee
Force. When he joined Aussie in 2021, he was new to the industry but determined to succeed. “I enjoy working with numbers and people, so broking seemed like a natural choice,” he explains.
The support system gave him the confidence to take the leap from mobile broking to franchise ownership.
In October 2024, Bremer purchased Aussie Tewantin on Queensland’s Sunshine Coast, marking a new chapter in his journey as a business owner.
“I’ve been able to leverage the model to build a successful mobile broking business, and now I’m excited to see the productivity I believe will be unlocked by having a team of brokers under one roof all harnessing the same scalable systems,” he says.
Bremer is already working on fostering a high-performing team and building a posi- tive culture. “Aussie provides the tools for success, from AI to client solutions to admin support. I’m giving my brokers the best chance to succeed by ensuring they can focus on what matters – customer care,” he explains.
Looking ahead, Bremer’s ambitions extend beyond Tewantin. “My ultimate goal is to scale to multi-site ownership while main- taining a strong team culture. I want to create a business that thrives on collaboration and shared success.”
Empowering brokers at every stage Demerdash and Bremer’s stories highlight the versatility of Aussie’s Platform Plus model.
Whether breaking into the industry, thriving as a solo operator or growing a team, brokers can harness the support system to achieve their goals. From pre-qualified leads to streamlined loan processing, Platform Plus empowers brokers to focus on what they do best: connecting with clients and growing their businesses.
For Demerdash, leveraging the model has allowed him to focus on providing excep- tional service to his clients and expanding his referral network. “Technology, AI and auto- mation are here to stay. Fully embrace them to deliver better outcomes for your customers and make your work more seamless and efficient,” he says.
Meanwhile, Bremer is laying the groundwork for his long-term success. By investing in his team and integrating into his local community through partnerships with complementary businesses, he is creating a strong foundation for sustainable growth.
“The more people there are, the more knowledge is shared and the stronger the business. Power and knowledge lie in the collective,” Bremer says.
As both brokers look to the future, their stories demonstrate that Aussie’s Platform Plus model isn’t just about immediate success – it’s a pathway to long-term growth. Whether it’s scaling a business to new heights or making the leap to franchise ownership, the right support can make all the difference.
Looking to the future
Demerdash and Bremer have ambitious goals for the coming years.
For Demerdash, it’s about building on his success and continuing to refine his approach to client service. “I want to consistently deliver better outcomes for my customers, exceed my targets and grow my business even further,” he says.
Their journeys are a testament to what’s possible with the right tools, a clear vision and a commitment to growth. For brokers looking to take the next step in their careers, Aussie’s Platform Plus model offers a roadmap to success.
To find out more about Aussie’s Platform Plus model and how it can help supercharge your business, go to www.aussie.com.au/join-us/broker-opportunities/.