They are tasked to enhance the broker firm's digital and offline presence
Loan Market has announced the appointment of state-based marketing specialists.
Angela Tracey (pictured above), Loan Market’s national director of broker success, has been appointed chief marketing officer. In her new role, Tracey will oversee on-the-ground marketing services, reinforcing Loan Market’s commitment to local broker support.
Ali Hill, who has been with Loan Market for three years, has been promoted to broker marketing manager for Australia. Hill will work with state directors to ensure the new marketing structure integrates seamlessly with business processes and planning.
Rebecca Morton has been appointed senior digital marketing manager. She will focus on amplifying the digital marketing roadmap and integrating new digital services to keep brokers ahead in the industry.
Loan Market said the marketing specialists would enhance Loan Market's digital and offline presence, driving client acquisition while allowing brokers to focus on existing clients and business growth.
They will also assist brokers to use a suite of digital tools in their marketing plans, support customer-facing events, and leverage relationships with affiliates and the Ray White real estate network.
“One of our promises to Loan Market businesses is to help them find and keep clients,” said Sam White, Loan Market executive chairman. “We’re saving Loan Market brokers time by delivering ready-for-market campaigns and engagement tools which will fill their pipelines.”
“And by coupling marketing alongside on-the-ground training assistance, we’ll be more strategic and productive for Loan Market businesses in delivering local area marketing and data-driven campaigns that reflect the trends of different markets.”
The number of Loan Market brokers has increased by 38% in the last year, partly due to the “done for you” marketing services that have attracted new businesses.
Marketing specialists boost broker support
Tracey noted that the realignment of the marketing services would further enhance the profile-building success that Loan Market businesses have already achieved.
“Loan Market businesses have already won strong brand profiles by leveraging our digital marketing suite,” Tracey said. “Partnering with on-the-ground marketing specialists, business owners will be able to build upon their existing profiles, so they become the most easily recognisable and trusted brands in their marketplace.”
Tracey said four state-marketing specialists had been brought on board – one each in Queensland, Victoria and NSW and one working between South Australia and Western Australia.
The aim was to get closer to the broker network “so we can strengthen the support to more proactively help brokers find and keep more clients”.
Local area marketing and brand activation was a core deliverable of this role, Tracey said.
“There is strong demand from our broker network for dedicated, on-the-ground, marketing expertise.Brokers are time poor and often need tailored and hands-on support with implementing their marketing plan.
“They’re all aiming to be the most-known, liked and trusted broker business in their targeted community - the state marketing specialists will be proactively working with our brokers to achieve this.”
Leveraging partnership with Ray White
Tracey said referral leads from Ray White were a core part of Loan Market's proposition to ‘find and clients’.
“In FY25, we will be going much harder on unlocking the power of our partnership with Ray White by supporting 1:1 relationships with marketing automation, as well as identifying opportunities for systems integration,” she said.
How important is it as a broker to focus your marketing efforts on your local community? Share your comments below.
