Marketing campaign and digital tools drive visibility, client satisfaction, and broker expansion
Loan Market brokers were the most searched-for in Australia during the spring selling season, according to an analysis of Google Trends.
The brokerage network gained a competitive edge in online visibility, supported by a marketing campaign emphasising Loan Market’s 30-year history and its brokers’ commitment to customer service.
Consumers were reportedly drawn to the thousands of positive reviews online, with Loan Market brokers averaging 53 five-star Google reviews each — said to be the highest among national brokerages.
The data reflects a growing trend of consumers relying on brokers’ digital presence. A survey by ActivePipe found that 21% of Australians selected their broker based on online research, compared to 12% in 2023.
Loan Market has also seen a significant rise in its broker numbers, with a 38% increase in financial year 2024. Chief executive David McQueen (pictured above) attributed this growth to the company’s marketing strategies and technology-driven tools that streamline the broker-client experience.
“Our brokers can focus on educating clients and building lasting partnerships,” McQueen said. “With tools like MyCRM handling compliance and automating marketing, brokers are saving time and reinvesting it into delivering exceptional customer experiences.”
McQueen claimed that Loan Market’s reputation stems from prioritising client relationships, not only during the loan process but throughout the life of the loan.
Loan Market brokers also boast a high Net Promoter Score, averaging +99, which McQueen said reflects the brand’s commitment to client satisfaction.
The company introduced several measures in 2024 aimed at improving the customer experience, including the launch of SmartData – a new tool that enhances the Online Fact Find process by pre-filling client data, linking bank accounts, and grouping expenses for faster financial analysis.
“Loan Market brokers are the most productive in the industry, settling an average of $18.6 million – an 8% year-on-year increase and 15% higher than the industry average,” McQueen said. “SmartData is another tool that supports broker productivity and ensures clients receive outstanding service.”
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