Mortgage brokers rev up network building at rider event

Hai Money gets its motor running with new annual event that combines a love of biking and finance

Mortgage brokers rev up network building at rider event

This article was produced in partnership with Hai Money

Ask a biker about the appeal of the open road and the answer often shows that the pastime is more of a calling than a hobby – the camaraderie and equality between riders of all stripes, the challenges of mastering a complex machine, the appreciation of the physics involved, or the oneness of bike, road, rider and speed all suggest something of a spiritual element.

“Riding offers a unique way to de-stress, letting the wind carry away the pressures we face while the adrenaline rush reminds us of why we love to do what we do - it’s a feeling every rider can understand,” said Bruce Li, head of growth and strategy at boutique aggregator Hai Money.

Let’s face it, riding is not like golf or tennis. There is an instant recognition when a rider finds a likeminded enthusiast, and riding philosophy can become a lifestyle for some people. Which may be one reason why Li decided to explore the intersection of motorcycles and mortgages as terrain for an industry event with a difference on November 24.

"Since supporting brokers and riding are both very important to me, I wanted to find a way to merge the two passions to create something meaningful," said Li, who has spent over a decade in the finance industry.

The event saw participants cruise from Broughton Street Lookout to Bobbin Head Picnic Ground in Ku-Ring-Gai Chase National Park, with options for both two-wheeled and four-wheeled transport. The gathering marked what Hai Money plans to establish as an annual celebration, opening its doors not just to its own brokers but to professionals across the industry.

The Riders in Finance event bought together around 100 industry professionals including brokers, lenders, industry professionals and representatives from Finsure and event sponsors for a morning that delivered both throttle and thought. These include Decode Protected Yield Fund, Doo Wealth (under Doo Group), Mortgage Ezy, and Judo Bank. Li emphasised the important role that Doo Wealth’s insurance offering plays in allowing Hai Money brokers to deliver a diverse portfolio of insurance and wealth management products to clients.

Doo Group Australia managing director Simon Chen appreciated the event providing a platform for brokers, lenders, and influencers in the finance industry to build relationships and explore collaboration opportunities, calling it “a truly unique and meaningful gathering”.

“With engaging activities such as riding, picnics, and keynote speeches, this innovative approach fosters valuable connections and creativeness in a relaxed yet dynamic atmosphere. It serves as an excellent platform for networking and growth in the financial sector,” he said.

Panbo Ye, who serves as Investment Committee Chair at another sponsor, Decode Trusted Yield Fund, agreed the connection opportunities were invaluable.

“The event’s casual yet professional atmosphere fostered meaningful conversations and underscored the importance of collaboration in our industry,” he said.

The road less travelled

In an industry where stress management often takes a back seat, Li sees the event as more than just another networking opportunity. "As a broker, you are always on the move - if it's not dealing with the pile of paperwork or rigorous compliance, it's back-to-back meetings with clients. It's a challenging and stressful role."

The response from the broking community has been enthusiastic, suggesting both a large number of bike lovers and an appetite for alternative approaches to professional networking. "The feedback from brokers has been overwhelmingly positive—they've all highlighted how refreshingly different this event feels," Li noted.

The positive reception points to a broader trend in the finance sector, where traditional networking formats are being reimagined to create more meaningful connections. The combination of professional development with personal interests represents a shift in how industry relationships are built and maintained.

Mechanics of supporting brokers

Beyond the roar of engines, the event also signals Hai Money's broader commitment to broker support.

“Riding with fellow professionals isn’t something you come across every day, it fosters a real sense of camaraderie. The event brings a new way to network, bond, and share an experience outside the usual work setting,” said Li.

“I believe it aligns perfectly with Hai Money's values of support, community, and well-being, showing brokers we’re here for their journey - both on and off the road.”

This systematic approach to broker support reflects a deeper understanding of the challenges facing modern finance professionals. By combining practical business tools with community-building initiatives, Hai Money is crafting a comprehensive support structure that addresses both the professional and personal needs of its network.

“I understand the importance of prioritising mental and physical well-being,” said Li.

Community and the art of motorcycle maintenance

The recent event had support from the likes of industry leader Peter White, managing director of the Finance Brokers Association of Australia (FBAA), who is also a strong advocate for mental health in broking.

“Seeing various groups starting to emerge in the motorcycle sector in finance, I feel is a great way to connect like-minded people in a social group… [and] valuably to support one another in our challenges with mental health - so this to me is an invaluable connection and group, and I look forward to being a part of all the rides going forward,” he said.

Networking opportunities and family-friendly activities were prevalent, and participants had the option of attending the ride or joining directly at the picnic ground, creating an inclusive environment for all industry participants.

"Events like Riders in Finance go beyond typical professional interactions, providing brokers with an opportunity to connect on a personal level," Li said. "This kind of engagement helps break down formal barriers, allowing brokers to establish trust and feel a sense of belonging within the industry."

From premium steering torque to steering premium talk 

The inclusion of family members at the event added another dimension to the community-building effort. With a BBQ, food catering, and coffee truck on site, the gathering is designed to create a relaxed atmosphere where professional relationships can develop naturally.

The choice of venue - moving from city streets to national park paths - serves as a metaphor for the event's purpose. Just as riders sometimes find clarity on the open road, Li believes brokers can gain fresh perspectives when they step outside conventional business settings.

“We hope that brokers will feel empowered and inspired to be a part of this broking community- building a sense of unity,” said Li.

As the finance sector continues to adapt to changing professional needs, initiatives that combine business growth with personal well-being could become increasingly common. For now, Hai Money's Riders in Finance event stands as a prime example of how breaking from convention can create stronger professional bonds.

Shifting gears for growth

Launched earlier in 2024, the company is accelerating its expansion with new appointments and technology rollouts, positioning itself for significant growth next year.

"We are working on software that allows brokers to have greater control over their business," Li explains. "The first stage of this project - which involves our Payment Solution software - automates commission payments to head brokers and allows them to manage their own commission splits."

The technology push comes alongside geographical expansion plans. "We're expanding our support network with the addition of our new State Manager, Ryan Cheng, who will focus on the broking market in Victoria," said Li.

"I believe support should never be constrained by geography; brokers should have access to assistance whenever and wherever they need it."

Looking ahead to 2025, Hai Money is fine-tuning its support systems with a particular focus on lead generation. The company plans to introduce a boost/referral system designed to help brokers expand their client base and grow their businesses.

“Hai Money is continuously working on ways to better support brokers,” said Li.

Hai Money, derived from the concept of the 'Money Sea', is a sub-aggregator of Finsure. Hai Money puts brokers at the centre of focus, aiming to provide support in various ways to ensure no one is left behind in this ever-changing market. Its mission is to ‘set you up, build your brand, and sail you to success’. Hai Money recognises the value and potential that brokers hold, meaning that they won’t get treated like a mere number among thousands as part of the aggregator experience.