Mortgage Choice Glenelg East | Top 10 Franchise Brokerages 2014

Wendy Higgins’ Mortgage Choice team in Glenelg East has held onto the top spot after taking first place last year. Higgins reflects on her operation’s ongoing success

What would you say is your business philosophy?



Go beyond and above expectations. If you have been referred a client, get onto them immediately, set up an appointment and keep in contact with them during the process. If you are always exceeding expectations, you will always have business coming through the front door.

What is the secret to a successful brokerage?

At Mortgage Choice in Glenelg East, we believe the secret to a successful brokerage is a combination of referrals from existing happy clients, a sense of urgency, and a great team.

What are the advantages of being part of a franchise?

There are many advantages associated with being part of a franchise like Mortgage Choice. Firstly, there is a lot of brand recognition that comes from being affiliated with the brokerage. Secondly, Mortgage Choice has excellent systems in place – systems that can help you with your compliance, client communication, loan administration and submissions. I truly believe if you use these systems and stick to them, you provide yourself with every chance of success.

Have you noticed any trends amongst your clients this year?

I am definitely seeing an increasing number of clients seeking financial advice. More than ever before, Australians are beginning to see value in obtaining financial advice. To cater to this growing trend, we recently hired a financial adviser under the new Mortgage Choice Financial Planning franchise model and the results have been fantastic.

How do you generate leads and referrals?

There are many techniques you can use to generate repeat and referral business. At Mortgage Choice Glenelg East, we believe in word of mouth from clients, sponsorships with clubs, setting up alliances with related businesses and achieving results for them.

What’s the most important thing a broker can do to grow their business?

If you look after every client and consistently go above and beyond their expectations you will undoubtedly create a fan as well as an excellent referral source. Thank people straight away for the referral. Leads are GOLD!!

What are your thoughts on diversifying outside of mortgage broking?

You have to. Today, clients want information and advice on insurances, SMSFs, car and equipment finance, commercial referrals and financial planning. If they want it, you should deliver it.

What goals have you set yourself for the year ahead?

Get myself fit again, buy a 4WD and take myself off on at least a three week holiday in the bush.