SFG brokers can now use Platform Finance for their asset and personal finance needs
Platform Finance, the strategic partnerships division of asset finance broker aggregator COG Broking & Aggregation, has partnered with Specialist Finance Group (SFG), a leading finance aggregation company.
This collaboration will enable SFG brokers to use Platform Finance for their asset and personal finance needs.
Damian Mantini (pictured above left), head of strategic partnerships at Platform Finance, said that the partnership offers more than just aggregation services.
“At Platform Finance, we pride ourselves on the support we provide brokers and their customers to navigate asset finance,” Mantini said. “And that includes giving brokers the education and training they need to understand asset finance and engage with it with confidence.
“Our programs are certainly tried and tested, and we have been doing this for so long that we understand the psyche of mortgage brokers and what they need to achieve results with their customers.”
Blake Buchanan (pictured above right), general manager at SFG, also highlighted the benefits of the partnership.
“This partnership will greatly enhance our brokers’ level of knowledge in asset finance and provide them with a wide variety of competitive products and services to help grow their businesses,” Buchanan said. “We place a heavy emphasis on product knowledge to support our members’ needs, and Platform Finance’s values certainly align with this. It’s obvious the Platform Finance team knows what’s needed to succeed in this channel.”
With the partnership launch, Platform Finance will introduce its products to SFG’s network of over 1,400 brokers nationwide through national webinars and SFG’s professional development program in the coming months.
“We are very excited to be partnering with SFG and are looking forward to helping expand their brokers’ offerings,” Mantini said.
“Not only do asset finance and personal loans give brokers another opportunity to have conversations with their customers on a more regular basis – outside of their mortgage requirements – they also provide another revenue stream and increase a broker’s relevance.”
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