Non-bank lender becomes major sponsor in multi-million-dollar, three-year deal
The Wests Tigers have secured a landmark sponsorship agreement with non-bank lender Pepper Money as the club’s major sponsor for the next three seasons.
The new multi-million-dollar deal will see Pepper Money’s branding feature prominently on the front of the jerseys for both the men’s NRL and women’s NRLW teams starting in 2025. The lender will also maintain its presence on coaching apparel, the coaches’ box, and other prominent branding spaces at home games.
The partnership was unveiled at a launch event attended by players, corporate partners, fans, and government officials. Club legends Benji Marshall (pictured above, far right), Brett Kimmorley (pictured above, far left), Kezie Apps, and Apisai Koroisau were joined by new players Royce Hunt and Jack Bird for the presentation of the Tigers’ new 2025 playing jersey.
The agreement will officially begin with the 2025 season. The partnership also includes exclusive industry events for Pepper Money’s broker network.
In September, the lender hosted a “Train like a Tiger” event with rugby league icons Marshall and Kimmorley. Similar broker-focused activations are planned throughout the duration of the sponsorship.
A new beginning 🤝🏼 @peppermoney #OneJungle https://t.co/nlvS3iRwih pic.twitter.com/hH16eXb3Qe
— Wests Tigers (@WestsTigers) November 28, 2024
Pepper Money chief executive Mario Rehayem (pictured above, second from left) emphasised the alignment between the two organisations in their commitment to community engagement.
“We are incredibly proud to partner with Wests Tigers to become the club’s new major partner for the next three seasons,” Rehayem said. “Our shared passion for community engagement will be a key focus of our work with the Tigers. This commitment is further strengthened by our partnership with the club’s community arm, Wests Tigers Empower.”
Though Pepper Money which has been an official Premier Partner of the Wests Tigers since 2023, Wests Tigers chief executive Shane Richardson (pictured above centre) called the latest deal the biggest sponsorship in the club’s 25-year history.
“This is a great day in the history of the Wests Tigers,” Richardson said. “Not only is this new partnership the biggest deal we have ever done, but it is also a whole-of-club sponsorship, incorporating both our NRL and NRLW teams.
“Pepper Money is a leader in the non-bank industry, providing opportunity and value to Aussies that require a real-life approach to their lending needs. Much like the Wests Tigers, they are committed to promoting inclusivity and supporting the community.”
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