Carter Zimmerman of Finmo is part of this year's Canadian Mortgage Professional's Hot List
In creating Finmo, Carter Zimmerman found a way for mortgage brokers to offer clients a truly digital experience that aims to deliver a one-hour mortgage approval. Throughout 2018, Zimmerman was busy working with prominent brokers and innovative leaders outside the industry with the goal of releasing Finmo in early 2019.
“Our strategy was to listen intently to customers and brokers and try to ask better, more genuine questions,” he says. “I believe that if you want to maximize creativity and output, you have to start [by] analyzing your questions.” To date, the Finmo team has strategically released software features that investors can use with thousands of clients in order to get feedback and insight early on.
