Mortgage Associates Ontario

Leadership: Amir Kay, president

CMP: Do you think brokers affiliated with a network have an easier time building a brand? What do you do to cultivate your brand and make it memorable for clients?
MAO: No, I don’t think brokers affiliated with a network have an easier time building a brand. In fact, I think it’s easier building a brand independently. You are building and establishing an identity from the get-go. As an independent brokerage you are always referred to by your own name rather than the name of your network. I strongly believe a brand is built through user experience. At each and every opportunity, we take time building relationships and really listening to and understanding our client’s needs and wants, while giving financial guidance and building long-lasting friendships.

CMP: What are the biggest issues facing the broker industry today?
MAO: I don’t think there are really any major issues facing the broker industry. Our industry is an ever-evolving industry. It will continue to present challenges and hurdles to jump over, hence it’s imperative to keep your eyes and ears open to any potential changes or updates in the rules and regulations that will affect your business and prepare accordingly.

CMP: What does your company do differently to stand out from the competition?
MAO: We focus on the user experience over and above anything. From the first interaction with a client, our goal is to leave an everlasting impression while ensuring we maintain a clear and thorough line of communication and always keeping them in the know.