Vice-president of marketing
TANGO FINANCIAL
Age: 33
Years in the industry: 6
Alan Harder came up with the original idea for LenderSpotlight, helping change the landscape for brokers in Canada. “When the B-20 rules were introduced, I saw an opportunity for us to build a tool to help mortgage brokers keep track of rate changes,” he says. “We’ve since built LenderSpotlight into one of the most used tools in the Canadian mortgage industry with over 8,000 users.”
Getting to that point has been many years in the making for Harder. After earning his degree in accounting, he got into the mortgage industry, looking for a way to succeed as an entrepreneur. He started as a broker for a small team before joining MortgagePal, where he hit it off with founder Jason Henneberry. After working together to launch several products and services, MortgagePal merged with three other brokerages to form Tango Financial.
Harder continues to innovate, recently launching MortgageMarketing.org, a step-by-step online course that teaches mortgage professionals how to build a six-figure business.