Network: CIMBC
Location: Toronto, ON
Specializing in residential mortgages and first-time homebuyers and putting a heavy emphasis on technology and artificial intelligence, Homewise Solutions aims to provide clients with a simple, fast and transparent digital mortgage experience. Working with many A and B lenders, Homewise provides clients across Canada (excluding Quebec) with the best options while focusing on the importance of a full-feature mortgage. While first-time buyers are its main focus, Homewise also works with borrowers buying their next home, refinancing or switching.
“Listening to customers is very important, so we work hard to always take client feedback to improve our experience,” says Homewise co-founder and CEO Jesse Abrams. “Further, we have a heavy focus on data, which provides us quantitative insights that we use to improve our digital experience. Since COVID-19’s effects hit the market, fortunately Homewise has had our best months ever. With our focus on technology, our efficiencies didn’t skip a beat, and our digital application enabled clients to apply from the comfort of their home.”
