Company continues expansion
Pineapple Financial Inc. (Pineapple), a tech-focused mortgage brokerage, has announced the addition of mortgage advisor Mortgage Simplicity to its current roster of affiliated brokerages as part of its efforts to expand and enhance its revenue streams.
“We are excited to embark on this new chapter with Pineapple and are confident that our partnership will lead Mortgage Simplicity to greater success,” said June Psarros, co-founder of Mortgage Simplicity.
“We are confident that our collaboration will lead to remarkable achievements and drive positive change in the mortgage industry,” said Christa Mitchell, chief strategy officer at Pineapple.
“This partnership not only represents our commitment to growth and dedication to our broker partners' success through advanced technology and white glove support but also highlights the pivotal role they play in driving our success as we expand nationwide,” added Mitchell.
Mortgage Simplicity is set to recruit more brokers in the next few months as it aims to expand its market influence as well as further drive growth and success with the use of Pineapple’s technology and support services.
“Our expansion plans signify our commitment to providing top-notch service to our clients and arming them with the information they need to achieve their homeownership dreams,” said Psarros.
April Williams, co-founder of Mortgage Simplicity, expounded on the efforts made in the development of their team through Pineapple’s training technology which uses the first digital Learning Management System (LMS) in the industry as well as the largest digital database of mortgage information in the country.
Williams further stated that the partnership with Pineapple will allow them to utilize its technology and resources in navigating and thriving within the dynamic mortgage market.
Pineapple is a mortgage brokerage network that focuses on the long-term success of agents and brokerages. It has about 700 brokers within its network and utilizes its cloud-based technology as well as systems driven by AI in the work of its brokers.
Pineapple was one of the overall winners for the Best Mortgage Brokerages and Lenders to Work for in Canada. Read the full report here.
