New tech aims to enhance broker productivity
Mortgage brokerage network Pineapple Financial Inc. just unveiled its latest innovation: Maui. The service is described by the company as the first of its kind, offering mortgage brokers custom websites generated entirely by artificial intelligence (AI).
Maui is designed to be a game-changer for brokers in boosting productivity and simplifying operations, according to Pineapple.
"We are proud to be the first mortgage brokerage to create custom AI-generated websites for mortgage brokers. Maui will work across all Pineapple systems and applications to fundamentally change how mortgage brokers run and manage their business, starting with its revolutionary website generation tool," Pineapple Financial COO Kendall Marin said. He said the move would give Pineapple and its brokers a unique edge, arming them with powerful new tools to stand out in the competitive market.
Brokers can generate personalized websites in a few clicks through Maui, the company said, tailored to their brand’s style and tone without the hassle of design and content creation.
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Marin said Maui’s adaptability and user-friendly design would ensure that broker websites could grow and change as their business does, emphasizing the importance of staying ahead in the digital space with features like mobile optimization, SE tools, and content that remains engaging while compliant with regulations.
Adding to this, CEO Shuha Dasgupta commented: "We are very excited about this new innovative and disruptive service offering. We believe Maui is the first of its kind and will set a new standard for digital innovation in the mortgage industry, solidifying our position as a pioneer in fintech advancement for brokers."
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