The well-known figure is the latest addition to the reverse mortgage lender's line-up
HomeEquity Bank has named financial expert and media personality Pattie Lovett-Reid as its first chief financial commentator.
In her role, Lovett-Reid will provide homeowners aged 55 and up commentary on retirement topics by authoring original blog content, hosting webinars, and acting as a spokesperson for the company.
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Lovett-Reid brings a wealth of financial experience from her time as a banker, certified financial planner, and bestselling author. She is most known for being a regular guest on BNN Bloomberg and a host of the Pattie Lovett-Reid Show. In addition to her show, she also talked about the market, the economy and personal finance on the various CTV properties.
"I'm thrilled to be working with HomeEquity Bank as their chief financial commentator," Lovett-Reid said. "The number one question I'm asked is, 'How will I know if I have enough to see me through my retirement?' The good news is many of us have more options than we realized and together we will explore all the ways to fund the lifestyle you dreamed of."
Prior to joining HomeEquity Bank, Lovett-Reid served as the chief financial commentator at CTV News, coaching viewers on how to make the most out of their hard-earned money since 2013. She started her career in TD Bank where she served as senior vice president.
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She was also recognized as Canada's Most Powerful Women: Top 100 Award in the Trailblazers and Trendsetters category in 2007 and received the Donald J. Johnston Award for her contribution to the financial planning profession in 2009.
"We are pleased to welcome Pattie as chief financial commentator and offer her financial expertise to our clients and partners," said Steve Ranson, president and chief executive officer at HomeEquity Bank. "Pattie is a seasoned financial services expert highly regarded for her depth of knowledge, passion and keen interest in topics that are relevant to aging Canadians."
