The mortgage professional is the number one consultant for consumers' most vital financial transactions, says Mission35 Mortgages founder
The mortgage professional is best placed to provide detailed real-time industry information that could best guide consumers and ensure that every transaction goes as smoothly as possible – which is why continuous education is a must for every brokerage, according to Brian Hogben, founder of Mission35 Mortgages.
“I think mortgage brokers are probably maybe the number one financial consultant when it comes down to [it among] Canadians, because they’re advising on the number one investment that people have,” Hogben told Canadian Mortgage Profesisonal.
In Mission35’s case, this is embodied through the extensive Mi35Academy platform.
“With the Academy, we want to build a platform that [embodies what] Mission35 Academy is [when it comes to] how can we systematize, but still give the personal service to train new mortgage agents and existing mortgage agents on how to get better service, better knowledge, and help more and more Canadians in [their purchases],” Hogben said.
The platform has also been designed to maximize the strengths of its broker users.
“It was really important to us that we had an online learning platform that was as personal as could be, but also gave relevant information all the time too,” Hogben said. “Because I think a lot of times, as soon as you build a training platform in time, by the time you hit play or go, it could be obsolete. And then you got to build another one.”
For Camilo Rodriguez of Mortgages Lab, education among the mortgage agent and broker community isn’t just a crucial consideration in today’s ever-changing market – it’s been a key focus since day one.https://t.co/4dpbyZ50Jp
— Canadian Mortgage Professional Magazine (@CMPmagazine) February 10, 2023
The Mi35Academy platform also helps fill in the gap when it comes to the lack of free time and proper mentorship.
“I think in the mortgage broker world, we have a tremendous talent pool of mortgage brokers,” Hogben said. “However, because mortgage brokers get compensated fairly well, there’s not a lot of incentive to train people sometimes because it takes twice as long to teach someone to do something as it does to do it yourself.”
“Any agent can go on and look at [the platform] and say, ‘I want to learn about the market update the economic update,’ and it’s all relevant like even right now,” he added. “So it’s always being fed new content, because I think in the mortgage broker world, it moves all the time, your rates change, policies change, rules change.”
Watch now: How Mission 35 Mortgages is driving digital innovation in the mortgage space
