"To have massive growth, you need infrastructure"
A mortgage business looking at the long term should have a strong understanding of how contemporary and potential future technologies could affect their venture, according to Shubha Dasgupta of Pineapple.
“When you say the word ‘scale’, I look at that as massive growth – and to have massive growth, you need infrastructure,” Dasgupta said in a recent episode of CMPTV. “And technology is a big part of that infrastructure today. So if you want to scale your business, I think it’s mandatory that you have the right technology infrastructure in place.”
Considering the options readily available in the market, Dasgupta admitted that deciding on the right solution is easier said than done.
“It’s important that you invest the time, energy, and effort to build out your infrastructure so that as that growth starts to come through, you can actually process it quickly,” Dasgupta said. “We live in a very on-demand society. We want our Uber there in minutes… It’s the same thing when it comes to a mortgage.”
However, the guiding principles will always be speed, efficiency, and quality of service, and it is through these lenses that a mortgage business should consider its approach.
“I think it’s important to understand where you're getting your business from,” Dasgupta said. “So a lot of people jump into the industry and they’re expecting business from friends or family, or someone said [they] should be on Facebook or Google… Know how to structure your business, where you get your business from. And I think that will be really good ingredients to allow you to scale in 2023.”
For more tips on upgrading your mortgage business to reliably handle the challenges of the year ahead, click here.
