"We really wanted to make sure we offer that same type of process in the mortgage world"
Technology and innovations have proven to be valuable additions to the mortgage professional’s workflow – a process that should still ultimately be in the service of the client, according to Gary Fooks, chief executive officer of 8Twelve Mortgage Corporation.
“In the world of Uber and Skip the Dishes where people want real-time, quick, and convenient responses, we really wanted to make sure we offer that same type of process in the mortgage world,” Fooks told Canadian Mortgage Professional.
Read more: How should brokers educate clients on alternative solutions?
Fooks said that his company’s approach embodied valuable lessons from his seven years of industry experience.
“Over time, I’ve found from experience that agents have to use five to seven different technologies to run their business,” Fooks said. “You know they may have a really good CRM and they use another tool to look at rates and then something else for their telephony or their or their email platforms.”
This inefficiency is something that 8Twelve’s technology bypasses entirely.
“Our tech stack is proprietary,” Fooks said. “It’s called Infin8, and we built it with that in mind. When you’re on Infin8, you do not have to use other platforms to be able to service your business from the beginning, all the way to when you send that client that gift once you fund their mortgage.”
“Mortgages have become a volume game. And to do volume, you need the right infrastructure and technology to be able to handle that volume efficiently.”
For more of 8Twelve Mortgage’s offering and industry strides, click here.
