Networking should mean much more than cocktails and canapés, speaker and author Janine Garner explains
From your pit crew to your butt-kickers, networking should mean much more than cocktails and canapés, speaker and author Janine Garner explains
How many times have you been told, “You really have to network” – that networking is “essential for your growth and personal success”? And yet when it comes to networking many of us are overwhelmed by the pressure of where to start; confused by what appears to be an overcomplicated networking world of opportunities to connect online and offline; and overstretched by the demands on our time.
The truth is, the adage “It’s not what you know, it's who you know” has significantly more weight in this 21st century world of busyness, in which jobs are filled before they are advertised; previously unthought-of collaborations appear out of nowhere to create new and competitive markets; forming referral relationships is increasingly hard to do, yet is critical to business growth; and, let’s face it, everyone seems to be friends with everyone else on social media.
The Harvard Business Review article “Managing Yourself: A Smarter Way To Network” found that “the executives who consistently rank in the top 20% of their companies in both performance and wellbeing have diverse but select networks … made up of high-quality relationships with people who come from several different spheres and from up and down the corporate hierarchy”.
So, the questions to ask are:
Here are three key tips to building a network that works:
Identify your critical few
British anthropologist Robin Dunbar said there was a limit to the number of relationships humans could comfortably maintain – 150, to be precise. He suggested this was the number we could manage to maintain stable relationships with – remembering each other’s names, keeping in contact and doing each other favours. Anything more than this, he said, would result in the creation of other subgroups and tribes.
Momentum starts with a significantly smaller circle of influence that you are securely in the centre of, rather than being mixed in somewhere with all the other participants. A small group of people providing quality thinking and behaviours will push you further than you could ever go alone. An effective network bridges a smaller number of more diverse individuals with differing levels of expertise, and varying ages, genders and experience; such networks are cross-functional, cross-hierarchical and cross-industry, delivering balance and diverse thinking.
Identify the quality of people you surround yourself with, not the quantity.
So, who are the right people to have in your network?
They celebrate your wins, remind you of your achievements, and keep it real. There is no doubt that climbing the ladder of success can be a lonely task requiring grit, determination and perseverance. Having the right crew to help you overcome any difficulties and challenges, and keep you mentally tough and balanced, is not just crucial, it’s essential.
Love them or hate them, we all need butt-kickers – those individuals that help accelerate the journey, pushing you to do more and holding you accountable for all your actions. Butt-kickers listen to your dreams and accelerate your goals by making sure you stick to them. They hold you accountable for your actions and decisions, and ensure you do what you say you are going to do – and then some.
Be brave and diversify
Step out of your comfort zone, strategically expand your circle of influence, diversify your connections, and explore other people, businesses and experiences. Consciously consider who else you need to learn from, add value to, engage and collaborate with.
Successful networking is about understanding the connections you should be making, as opposed to those you are making. It’s about asking who you need to surround yourself with, to inspire you and help you grow. It’s about being brave enough to seek out new individuals; being brave enough to connect.
Value exchange is key
Find ways to add value always. Ask yourself if you're doing enough with and for your connections. Consider what more you could do to add value to them and their businesses. Model the behaviour you seek in return. Give knowledge unconditionally, open doors willingly, and share insight to drive continued growth and success for others in order to attract them and engage with them.
It was Richard Branson who said, “Nobody can be successful alone”, and in our fastmoving business world we all need a network that works for us. Take a long, hard look at your network and ask yourself:
Janine Garner is an internationally acclaimed Fortune 500 mentor, keynote speaker and author of It’s Who You Know: How a Network of 12 Key People Can Fast-track Your Success (Wiley). Find out more at www.janinegarner.com.au.
How many times have you been told, “You really have to network” – that networking is “essential for your growth and personal success”? And yet when it comes to networking many of us are overwhelmed by the pressure of where to start; confused by what appears to be an overcomplicated networking world of opportunities to connect online and offline; and overstretched by the demands on our time.
The truth is, the adage “It’s not what you know, it's who you know” has significantly more weight in this 21st century world of busyness, in which jobs are filled before they are advertised; previously unthought-of collaborations appear out of nowhere to create new and competitive markets; forming referral relationships is increasingly hard to do, yet is critical to business growth; and, let’s face it, everyone seems to be friends with everyone else on social media.
The Harvard Business Review article “Managing Yourself: A Smarter Way To Network” found that “the executives who consistently rank in the top 20% of their companies in both performance and wellbeing have diverse but select networks … made up of high-quality relationships with people who come from several different spheres and from up and down the corporate hierarchy”.
So, the questions to ask are:
- Who is really in your network?
- How much input or influence do they really have on what you’re doing or trying to achieve?
- How much do they truly know you and your goals?
- How much can they help you?
Here are three key tips to building a network that works:
Identify your critical few
British anthropologist Robin Dunbar said there was a limit to the number of relationships humans could comfortably maintain – 150, to be precise. He suggested this was the number we could manage to maintain stable relationships with – remembering each other’s names, keeping in contact and doing each other favours. Anything more than this, he said, would result in the creation of other subgroups and tribes.
Momentum starts with a significantly smaller circle of influence that you are securely in the centre of, rather than being mixed in somewhere with all the other participants. A small group of people providing quality thinking and behaviours will push you further than you could ever go alone. An effective network bridges a smaller number of more diverse individuals with differing levels of expertise, and varying ages, genders and experience; such networks are cross-functional, cross-hierarchical and cross-industry, delivering balance and diverse thinking.
Identify the quality of people you surround yourself with, not the quantity.
So, who are the right people to have in your network?
- Find your personal cheer squad – your promoters
- Get your support team in place – your pit crew
They celebrate your wins, remind you of your achievements, and keep it real. There is no doubt that climbing the ladder of success can be a lonely task requiring grit, determination and perseverance. Having the right crew to help you overcome any difficulties and challenges, and keep you mentally tough and balanced, is not just crucial, it’s essential.
- Become better every day – your teachers
- Accountability buddies are key – your butt-kickers
Love them or hate them, we all need butt-kickers – those individuals that help accelerate the journey, pushing you to do more and holding you accountable for all your actions. Butt-kickers listen to your dreams and accelerate your goals by making sure you stick to them. They hold you accountable for your actions and decisions, and ensure you do what you say you are going to do – and then some.
Be brave and diversify
Step out of your comfort zone, strategically expand your circle of influence, diversify your connections, and explore other people, businesses and experiences. Consciously consider who else you need to learn from, add value to, engage and collaborate with.
Successful networking is about understanding the connections you should be making, as opposed to those you are making. It’s about asking who you need to surround yourself with, to inspire you and help you grow. It’s about being brave enough to seek out new individuals; being brave enough to connect.
Value exchange is key
Find ways to add value always. Ask yourself if you're doing enough with and for your connections. Consider what more you could do to add value to them and their businesses. Model the behaviour you seek in return. Give knowledge unconditionally, open doors willingly, and share insight to drive continued growth and success for others in order to attract them and engage with them.
It was Richard Branson who said, “Nobody can be successful alone”, and in our fastmoving business world we all need a network that works for us. Take a long, hard look at your network and ask yourself:
- Who really matters?
- Who is teaching you mastery and knowledge?
- Who is the key influencer pushing you to be and do more, holding you accountable to your dreams?
- Who is promoting you, acting as your personal cheer squad, inspiring you to become more?
- Who is keeping you balanced and aligned, caring and connecting you with others?
Janine Garner is an internationally acclaimed Fortune 500 mentor, keynote speaker and author of It’s Who You Know: How a Network of 12 Key People Can Fast-track Your Success (Wiley). Find out more at www.janinegarner.com.au.
