Executive on the value of digital innovation in the mortgage space
Aside from providing streamlined customer experiences, digital platforms and other similar technological innovations pave the way for keeping mortgage professionals’ industry knowledge constantly up to date – as attested to by Mission35 Mortgages and its online agent training platform.
“It was really important to us that we had an online learning platform that was as personal as could be, but also gave relevant information all the time too,” founder Brian Hogben told Canadian Mortgage Professional. “Because I think a lot of times, as soon as you build a training platform in time, by the time you hit play or go, it could be obsolete. And then you got to build another one.”
The Mi35Academy platform arose in response to brokers’ need for fresh information on industry developments, Hogben said.
“Mortgage brokers across Canada are awesome. They do a great job teaching people, or they do a great job teaching the clients,” Hogben said. “However, because mortgage brokers get compensated fairly well, there’s not a lot of incentive to train people sometimes because it takes twice as long to teach someone to do something as it does to do it yourself.”
“I think mortgage brokers are probably maybe the number one financial consultant when it comes down to Canadians, because they’re advising on the number one investment that people have. So with the Academy, we want to build a platform that [can] systematize but still give the personal service to train new mortgage agents and existing mortgage agents on how to get better service, better knowledge, and really help more and more Canadians.”
The Academy platform offers eight training sessions a week via Microsoft Teams, with lessons being provided by the brokerage’s award-winning mortgage agents.
“It’s common themes every single week,” Hogben said. “It’s common themes, but it’s taught by different people. And it all gets categorized into an online learning platform. So basically, any agent can go on and look at and say, ‘I want to learn about the market update, the economic update,’ and it’s all relevant even right now.”
For more insights on the variegated impacts of tech platforms on the mortgage industry, click here.
