"Our people really stepped up and they continue to put the needs of our borrowers and our brokers first"
Amid sustained economic and market volatility, reliable and personable service has become one of the most important characteristics that a mortgage business can offer – and nothing guarantees this better than motivated professionals, according to Eric Larocque, chief mortgage operations officer at Community Trust.
“We’re really starting to see the solution approach working for more Canadians than ever before,” Larocque noted on a recent episode of CMP Talk. “I think it’s a result of our people, of the great relationships they’ve been able to establish and again, just position how Community Trust can empower and enable borrowers to get into the market.”
Larocque said that this was particularly apparent over the past year.
“What stood out the most to me … was the way our people really sort of rose to the challenge,” Larocque said. “I think what’s important is we certainly had some tailwinds at the start of the year. We knew we’d be faced with some headwinds coming into the final quarters, but our people really stepped up and they continue to put the needs of our borrowers and our brokers first.”
Motivated professionals help Community Trust find the “right solutions that would get our borrowers into their homes sooner or get them into their next mortgage sooner,” a trend that Larocque predicted will persist over the next year and beyond.
“We’ve seen a shift in our client profiles, which is telling us that alternative lending is a solution that's really for all, not just a sort of segment of the market,” Larocque said. “I'm happy to say that I think we did a really great job in terms of supporting our brokers through the challenges by really just being consistent, being consistent in our offering, unwavering in our dedication to provide superior service.”
For more insights on what the rest of 2023 could bring for the Canadian mortgage space, click here.
