The best technological tools are only as good as the mortgage professionals that use them
The best technological tools are only as good as the mortgage professionals that use them – and in this case, more minds and hands make better work.
This especially applies to brokerages that leverage tech platforms especially well, such as Mission35 Mortgages.
“I’d be naive to think that I have all the ways,” said Brian Hogben, founder of Mission35 Mortgages. “That’s why we really encourage and we have that culture of collaboration where our team gets to come into and teach it.”
In brokerages that deal with large volumes, the emergence of new products means that professionals will need to engage in some serious information-sharing to keep everybody else up to date.
“If I’m a newbie, I may not gravitate towards the guy or girl as the 100-million-dollar team, because they’re just light-years ahead,” Hogben said. “So I just may not attend to that training. But because we have to [keep up], we have a course on Tuesday afternoons, scripts, right learning about scripts, how to talk to realtors, financial planners, or clients and things like that, and what to say.”
Hat’s off to Teresa Franciosa of Mission35 Mortgages for winning The Canadian Mortgages Inc. Award for Broker of the Year – Private Lending at the 2023 Canadian Mortgage Awards. #MortgageAwardsCAhttps://t.co/jhz1IdQUsp pic.twitter.com/dce6HpU1Tm
— Canadian Mortgage Professional Magazine (@CMPmagazine) April 21, 2023
Letting mortgage professionals even with intermediate-level knowledge handle some of the information transfer presents unique opportunities, Hogben argued.
“I would have one of our newer agents that’s been in the industry under a year teach the course with their flair, and… what’s authentic to them,” Hogben said.
“But in addition, we have the top producer teach it next week, and then we might have someone in the middle teach it the following week. So you know, someone might say, if I teach the course, maybe… ‘you kind of sound like a used car salesman, I don't really like how you do things.’ That's fine. They might like how Brenda teaches it, or how Joe teaches it, because I think in our industry, there’s so many different ways to get to the end result.”
This set-up ensures better understanding across the board.
“So the new agent can learn from another new agent, or maybe one that’s just a step above,” Hogben said. “Whereas the medium agent can learn from the large agent, I’m equating it to small, medium and large. But you get the idea.”
Watch now: How Mission 35 Mortgages is driving digital innovation in the mortgage space
