Some may have scoffed at his $600,000 marketing budget that focused almost entirely on producing online leads, but one broker is now enjoying the fruits of his labour.
Are you properly utilizing your website’s potential? One broker’s unique strategy has resulted in plenty of extra business.
“We’ve got more videos up on our website, there are a whole slew of them now,” Shawn Allen of Matrix Mortgage Global told MortgageBrokerNews.ca “And we’re working on converting them into other languages.”
Since launching the series of videos – which includes information on second mortgages, refinancing, self-employed, bruised credit, bridge loans, and new to Canada, among others – Allen has noticed his web leads skyrocketing.
From January to April of this year, the website has drawn over 13,000 visits, with the average viewers staying on the site for 3:48.
And it has resulted in 265 leads.
“That’s a 167 per cent increase in applications over the same period last year.”
Allen believes the unique videos explaining niche mortgage products draw the most clients than if they offered more general mortgage information.
“Most definitely,” Allen said. “All the videos draw a lot of interest – our site averages three-and-a-half minutes; people are staying on the site longer, watching the videos, and they’re more engaged.”
A spousal buyout mortgage video, for example, which explains that you clients requalify and refinance up to 95 per cent of the property as a new purchase in the event of a divorce has resulted in a number of deals.
“We have gotten some clients off that,” Allen said.
MBN first reported on Allen’s marketing initiative when he launched it earlier this year, and his success has slowly grown since then.
According to a study conducted by CMHC last summer – which included 3,584 mortgage consumers – 78 per cent of homebuyers research mortgage information online. It’s a large number of potential clients that Allen is tapping into.
“We’ve got more videos up on our website, there are a whole slew of them now,” Shawn Allen of Matrix Mortgage Global told MortgageBrokerNews.ca “And we’re working on converting them into other languages.”
Since launching the series of videos – which includes information on second mortgages, refinancing, self-employed, bruised credit, bridge loans, and new to Canada, among others – Allen has noticed his web leads skyrocketing.
From January to April of this year, the website has drawn over 13,000 visits, with the average viewers staying on the site for 3:48.
And it has resulted in 265 leads.
“That’s a 167 per cent increase in applications over the same period last year.”
Allen believes the unique videos explaining niche mortgage products draw the most clients than if they offered more general mortgage information.
“Most definitely,” Allen said. “All the videos draw a lot of interest – our site averages three-and-a-half minutes; people are staying on the site longer, watching the videos, and they’re more engaged.”
A spousal buyout mortgage video, for example, which explains that you clients requalify and refinance up to 95 per cent of the property as a new purchase in the event of a divorce has resulted in a number of deals.
“We have gotten some clients off that,” Allen said.
MBN first reported on Allen’s marketing initiative when he launched it earlier this year, and his success has slowly grown since then.
According to a study conducted by CMHC last summer – which included 3,584 mortgage consumers – 78 per cent of homebuyers research mortgage information online. It’s a large number of potential clients that Allen is tapping into.
