One broker is giving bank mortgages a good ribbing with a video that’s gone viral and stirred some leads.
One broker is giving bank mortgages a good ribbing with a video that’s gone viral and stirred some leads.
“I found that advertising with education with humour is a key combination for building business and trust with my customers,” Mike Hattim of Dominion Lending Centres Forest City Funding Inc. told MortgageBrokerNews.ca. “Many news/comedy shows use this technique, which ends up having their bits shared all over social media … because even if the information is not of interest, they at least enjoy the humour in it.”
The phenomenon was enough to inspire Hattim to create his own video, stamping it with the slapstick title “My idiot neighbour got his mortgage from the bank.” He has a smattering of subtitles running throughout the video, which borrows a European clip of two men speaking Spanish and sharing a chuckle. Hattim’s subtitles suggest the men are laughing at a neighbour done wrong by a mortgage deal with a bank.
“One night I saw this video and found it to be priceless and watched it over and over again laughing harder each time with no idea what the gentlemen in the video were saying because it isn’t in English,” Hattim said. “Then I thought what if he was having a conversation about someone he knew buying a house, getting a mortgage, and made the mistake of going to the bank. So I made a short script and added subtitles to the video.”
#pb#
The video is drawing eyeballs across Canada, including the channel.
DLC has spread the short across its own network and several potential clients have already reached out to Hattim, with one deal closed as a result.
The best part? That deal was a renewal for a former bank client.
“I’ve had literally dozens of agents reach out to me to tell me how much they loved it and that want to share it,” Hattim said. “I’ve had almost half a dozen people contact me (potential clients) to tell me how much they laughed and started asking me questions about mortgages and options.”
Check the video out below.
“I found that advertising with education with humour is a key combination for building business and trust with my customers,” Mike Hattim of Dominion Lending Centres Forest City Funding Inc. told MortgageBrokerNews.ca. “Many news/comedy shows use this technique, which ends up having their bits shared all over social media … because even if the information is not of interest, they at least enjoy the humour in it.”
The phenomenon was enough to inspire Hattim to create his own video, stamping it with the slapstick title “My idiot neighbour got his mortgage from the bank.” He has a smattering of subtitles running throughout the video, which borrows a European clip of two men speaking Spanish and sharing a chuckle. Hattim’s subtitles suggest the men are laughing at a neighbour done wrong by a mortgage deal with a bank.
“One night I saw this video and found it to be priceless and watched it over and over again laughing harder each time with no idea what the gentlemen in the video were saying because it isn’t in English,” Hattim said. “Then I thought what if he was having a conversation about someone he knew buying a house, getting a mortgage, and made the mistake of going to the bank. So I made a short script and added subtitles to the video.”
#pb#
The video is drawing eyeballs across Canada, including the channel.
DLC has spread the short across its own network and several potential clients have already reached out to Hattim, with one deal closed as a result.
The best part? That deal was a renewal for a former bank client.
“I’ve had literally dozens of agents reach out to me to tell me how much they loved it and that want to share it,” Hattim said. “I’ve had almost half a dozen people contact me (potential clients) to tell me how much they laughed and started asking me questions about mortgages and options.”
Check the video out below.
My Idiot Neighbour Got His Mortgage From The Bank from Moudy Blues on Vimeo.
