The change is intended to reflect the lender's evolution over the past decade and a half
Private mortgage lender CMI Financial Group Canada has announced an extensive rebranding of its business groups.
The centrepiece of the rebrand is a change in the name and corporate logo of its four sister brands, which is intended to reflect the lender’s evolution over its roughly 15 years of business.
“We are extremely proud of our brokerage roots, but our business has evolved significantly since our founding,” said Bryan Jaskolka, COO of CMI. “Our rebranding is in response to the company’s remarkable growth and the adoption of a renewed corporate vision that better reflects our leadership position in the Canadian private lending and mortgage investment marketplace.”
The renamed brands are as follows:
- Canadian Mortgages Inc. (CMI) is now CMI Canadian Mortgages Inc.
- CMI Mortgage Investment Corporation (CMI MIC) is now CMI MIC Funds
- Canadian Lending Inc. (CLI) is now CMI Mortgage Investments
- Canadian Servicing Inc. (CSI) is now CMI Mortgage Services
“We are driven by a desire to revolutionize access to private funds for consumers, investors, and the mortgage brokerage community alike,” Jaskolka added. “Our mission is to continue shaping the private mortgage lending market by delivering innovative products and exceptional service.”
