Major fintech has partnered with leading mortgage groups in the region
Digital mortgage company Pineapple Financial Inc. has announced that it will begin offering its services to clients in Atlantic Canada.
This step follows the company’s rebranding and strong growth over the past year, a period that it said was characterized by several key strategic partnerships.
“Our goal at Pineapple has always been to give as many Canadians as possible the opportunity to purchase a home,” said Shubha Dasgupta, co-founder and CEO of Pineapple. “To do so, we have dug in and systematically made the mortgage experience easier. We have aimed to remove the fear factor from the process and simplify the journey through data-driven processes and intelligent tools, all while strategically and sustainably expanding our presence in the Canadian market.”
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Pineapple said that it has partnered with leading mortgage groups in Atlantic Canada: APlus Mortgage Group and Shoreline Mortgages, which have been rebranded as “Pineapple Aplus Mortgage Group” and “Pineapple Shorelines Mortgages”, respectively.
“We have taken a giant step forward on this mission with our expansion into Atlantic Canada. Thanks to our alliances with APlus Mortgage Group and Shoreline Mortgages, Pineapple will be able to provide more homebuyers with the best experience and products the industry has to offer,” Dasgupta added.
“These partnerships will be key in unlocking Pineapple’s potential on the ground, bringing continuity to what we have built since our debut, and offering the best service and mortgage solutions to borrowers in the Atlantic provinces,” said Christa Mitchell, chief strategy officer and managing partner at Pineapple.
