"This is a great time for organizations to really take a few steps back"
With the Scarlett Network platform shaping up as a one-stop shop for mortgage brokers, president and CEO Joe Fakhri stressed that tech innovations have an invaluable role in continuously improving a brokerage’s approach to the business.
“This is a great time for organizations to really take a few steps back and understand [how] to optimize their operation a little bit better than what they’ve been doing in the past,” Fakhri told CMP TV recently.
Fakhri said that Scarlett’s ability to allow brokers to fulfill their CRMs, their compliance, and their transaction requirements all in one platform is emblematic of what a tech service provider should be able to offer to the mortgage industry.
“You’ve got to lend your customers your ear and advice,” Fakhri said. “You’re going to have to listen to a whole lot of complaints and people that are not happy and so on and so forth.”
As the competition continues to implement such additions into their workflows, Fakhri said that it’s never too early to incorporate systems like Scarlett.
“The timing is absolutely perfect to really implement the systems and the technologies and the processes and the optimizations that you’ve been wanting to put in place for the past couple of years, the past few years, or whatever the total timeframe [you’ve] been challenged with,” he said.
Fakhri assured that his system’s offerings will adapt as needed to any changes in the mortgage space, big or small.
“We’re certainly putting a whole lot of artificial intelligence and machine learning processes and modules within the platform to assist brokers with their day-to-day business,” Fakhri said. “Our entire business model is focused on assisting and helping mortgage brokers and lenders on a regular basis… Everything we’ve been building and everything we plan on building within the Scarlett platform is going to be around efficiencies and optimizations, and help identify new opportunities for mortgage brokers and lenders to actually potentially close more sales or get to the numbers they used to have before – or get as close as possible to the numbers they used to have before.”
For an in-depth discussion of the myriad impacts of mortgage technology, click here.
