"Understanding the data that is within your technology platform is something that we think is very, very important"
For Andrew Schultz, vice president of sales at Scarlett Network by Axiom Innovations, technology platforms are irreplaceable in the role of making the numbers and trends involved in a transaction comprehensible to mortgage professionals and consumers alike.
“Understanding the data that is within your technology platform is something that we think is very, very important,” Schultz told CMP TV recently. “We hear consistently about clients calling their brokers and agents worried about what’s happening with increasing rates. Technology gives you a great opportunity if you’re using it properly, to get ahead of those calls.”
Aside from ensuring as accurate results as possible, technology also gives the mortgage professional an edge when it comes to anticipating the consumer’s needs.
“Making that call before the client calls you is something that really can go a long way in terms of providing a good quality service,” Schultz said. “If you’re not already focusing on how you can dive into your database, [you can use] it to mine for information on opportunities that might present themselves in the form of leads – or identifying those clients that need a little bit of extra attention, as the market is shifting and as people are concerned about what’s going on.”
For more insights on how platforms like Scarlett affect the mortgage industry, click here.
