"Some will use it for a better work-life balance, and some are going to use it to double their books of business"
Digital platforms have become all but indispensable for mortgage brokers – especially since the pandemic highlighted the crucial role that mortgage tech innovations play in generating client volume.
Read more: CEO offers mortgage market updates
A tool is only as good as its makers, however – a notion that Shubha Dasgupta, CEO of Pineapple, takes to heart.
The most challenging aspect of being a tech disruptor in the mortgage space is “ensuring that our infrastructure and resources were able to handle the growth and that we did not allow that growth to impact our service levels,” Dasgupta said. “We always ask ourselves about purpose and intent, and having a clear insight into these areas for all aspects of our business. When you understand the goal, you can work back to create the roadmap.”
“From five years ago when we started Pineapple (formerly Capital Lending Centre), we have continued to innovate and drive change while becoming a very rapidly growing brand with almost 600 agents represented across 17 different brands,” he added. “From a scale perspective, we specifically focused around automation and technology to ensure that we could scale and grow [despite facing] challenges and adversity along the way.”
