The facility was linked to a beer company’s publicity campaign
In an Instagram photo posted by user @triptime1965 on Monday (January 4), a new hockey rink was revealed atop a 26-floor office building in downtown Toronto.
The picture showed that 120 Adelaide St. W. is now playing host to a fully furnished rooftop rink equipped with boards. The construction of the facility has started before Christmas, according to the Instagram user.
The skating rink was rumored to be part of the “Anything for Hockey” contest by beer brewer Molson, which the company has confirmed but did not provide further details on. The publicity campaign, which ended on December 10, encouraged hockey aficionados to tell the world via social media just how far they will go for their beloved sport.
Molson assured participants of this year’s contest that winners will enjoy “the game to new heights”. Last year, the beer manufacturer flew winners to British Columbia’s Shamrock Lake.
The picture showed that 120 Adelaide St. W. is now playing host to a fully furnished rooftop rink equipped with boards. The construction of the facility has started before Christmas, according to the Instagram user.
The skating rink was rumored to be part of the “Anything for Hockey” contest by beer brewer Molson, which the company has confirmed but did not provide further details on. The publicity campaign, which ended on December 10, encouraged hockey aficionados to tell the world via social media just how far they will go for their beloved sport.
Molson assured participants of this year’s contest that winners will enjoy “the game to new heights”. Last year, the beer manufacturer flew winners to British Columbia’s Shamrock Lake.
