These alliances are becoming more important, fintech says
Marble Financial Inc. has announced an API licensing agreement with Citadel Mortgages to provide the latter’s customers direct access to the proprietary financial wellness platform MyMarble.
The access will be facilitated by Marble’s B2B solution, Marble Connect. Under the terms of the agreement, Marble will receive compensation from Citadel Mortgages for new customers funnelled through the co-branded solution.
“As more aspects of our financial management and planning go digital and away from major banks, goal-driven and digital financial plans will continue to show growth, which Marble’s suite of solutions will play a big part in,” the fintech said.
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Marble said that partnerships such as the one made with Citadel Mortgages are becoming more important amid the growing demand for “increased buying power when it comes to being approved for a higher mortgage limit.”
“Marble Connect will provide Citadel Mortgages customers an overview of where they stand when it comes to mortgage approval,” the firm said. “It also empowers Citadel to work with customers that aren't quite ready for a mortgage and put them on a MyMarble financial fitness program to improve their financial metrics required for mortgage approval in the future.”
“As we have expanded across Canada this year, we have taken notice and listen to our clients about the desire to be able to access more educational products to help them achieve mortgage freedom faster,” said Tristan Kirk, CEO of Citadel Mortgages. “We are excited by the Marble Connect solution and how it will allow our mortgage agents to continue offering best-in-class service and knowledge to ensure every Canadian has the opportunity of homeownership in these challenging times and the future ahead.”
