MortgageBrokerNews.ca becomes the first industry publication to be audited by a third party
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MortgageBrokerNews.ca is now audited by BPA Worldwide.
“We have always embraced full transparency and, as an industry leading Canadian B2B publisher, we have always wanted to lead by example,” Tim Duce, president and CEO of KMI Publishing and Events, the publisher of MortgageBrokerNews.ca and CMP, said. “With that in mind, we wanted to be the first B2B publisher to audit our digital assets through a third party.”
For the past 80 years, BPA has operated as a non-profit assurance service provider that was created by advertisers, advertising agencies and the media industry to provide third-party magazine audits and verified audience data used in the buying and selling of advertising.
“BPA Worldwide has been the gold standard of auditing for over 80 years and this gives our partners and advertisers further assurance they are getting the full value of their marketing investments with KMI,” Trevor Biggs, associate publisher, said. “Today, advertisers and marketers are increasingly under pressure to deliver results and the glut of programmic advertising, bots and ‘fake traffic – makes their job even more difficult.
“All of our partners and advertisers have an account representative they can actually speak to and our partnership with BPA will just enhance the credibility of our reach into the verticals we serve.”
Focusing on the real estate and mortgage, wealth management, insurance, and human resources industries, KMI Publishing and Events is one of the largest B2B publishers in the world.
It is also a leader in industry-focused awards shows and events.
“We have always embraced full transparency and, as an industry leading Canadian B2B publisher, we have always wanted to lead by example,” Tim Duce, president and CEO of KMI Publishing and Events, the publisher of MortgageBrokerNews.ca and CMP, said. “With that in mind, we wanted to be the first B2B publisher to audit our digital assets through a third party.”
For the past 80 years, BPA has operated as a non-profit assurance service provider that was created by advertisers, advertising agencies and the media industry to provide third-party magazine audits and verified audience data used in the buying and selling of advertising.
“BPA Worldwide has been the gold standard of auditing for over 80 years and this gives our partners and advertisers further assurance they are getting the full value of their marketing investments with KMI,” Trevor Biggs, associate publisher, said. “Today, advertisers and marketers are increasingly under pressure to deliver results and the glut of programmic advertising, bots and ‘fake traffic – makes their job even more difficult.
“All of our partners and advertisers have an account representative they can actually speak to and our partnership with BPA will just enhance the credibility of our reach into the verticals we serve.”
Focusing on the real estate and mortgage, wealth management, insurance, and human resources industries, KMI Publishing and Events is one of the largest B2B publishers in the world.
It is also a leader in industry-focused awards shows and events.
