A rose by any other name is just as sweet, but does the same apply to a lender?
A rose by any other name is just as sweet, but does the same apply to a lender?
Pacific Mortgage Group is hoping lender myNext Mortgage – soon to be called “Radius Financial” – will actually strenghten its appeal following an official rebranding next month.
"Radius encompasses what we do as a company today, and our goals and vision for the future," Pacific’s new CEO, Ron Swift, says in a press release issued Monday. "Everything Radius Financial does is in partnership with its brokers so they can grow their businesses and provide clients with the lending products they need to build wealth, achieve financial security, and live life to the fullest."
That change in name for the Canadian-owned and operated lender will take effect next month, with a company-wide roll-out to be completed over the next several weeks. The re-branding represents Pacific’s first major announcement since Swift took the reins earlier this month, ending a 19-year connection to MCAP.
As Radius Financial, myNext has moved to better position itself as a competitor to that mono-line and other broker lenders. This spring, Pacific announced that the lender would, in fact, open itself to deals arranged outside the Mortgage Architects/MortgageBrokers.com family.
Swift is pledging to continue delivering products that meet the diverse and changing mortgage needs of broker clients across the channel. Radius remains part of the Pacific Mortgage Group, which arranges in excess of $6 billion in mortgages annually and has more than $1 billion in mortgages under administration.
Swift, in fact, bills the name change as a bold strategic move designed to emphasize the company's customer-centric approach.
"Our customers are at the centre of what we do,” he said. “Radius Financial perfectly illustrates how we will surround them with a variety of lending products and services that will meet their borrowing needs today and tomorrow. We want to show we're more than a mortgage company, we're partners for life."
The rebrand comes on the back of several months of internal discussion and research. That it moved to expand its market footprint, a new name was needed to more accurately reflect its complete value proposition.
"Radius encompasses what we do as a company today, and our goals and vision for the future," says Swift, adding brokers are excited about the change. "Everything Radius Financial does is in partnership with its brokers so they can grow their businesses and provide clients with the lending products they need to build wealth, achieve financial security, and live life to the fullest."
