The program will address the core drivers of would-be clients’ uncertainty when it comes to mortgages
Mortgage insurance provider Sagen and the Canadian and Ontario Association of Credit Counselling Services (CACCS/OACCS) are collaborating on the Sagen Learning Labs, an initiative designed to cultivate financial literacy in the general public.
“This new initiative aims to assist organizations working with financially distressed customers to understand and work in a more human-first way,” Sagen said in its announcement. “Participants can learn more about the intrinsic nature of social service practices while deploying behavioural techniques to explore personal values and beliefs surrounding money and financial products.”
The program will also get to the heart of would-be clients’ uncertainty.
“This Learning Lab can help participants become agents of change in addressing client fear and understand how fears create entrenched barriers in the lives of clients, becoming detriments to business growth and client relations,” Sagen said.
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“The pandemic has highlighted, more importantly, that Canadians’ needs are changing, and it’s critical for organizations to recognize that their clients are humans first, not just numbers,” said William Moores, executive director of both the Ontario and Canadian Associations of Credit Counselling Services. “It’s vital for organizations to help their staff to appreciate the human side of connection and actively work with Canadians to appreciate their unique circumstances, working with them and supporting them through oftentimes difficult situations.”
“The ability to support and understand customers who experience financial hardships is critical to their financial recovery,” said Debbie Mcpherson, senior vice president of sales and marketing at Sagen. “The new Sagen Learning Lab offers both soft and hard skills to manage through sensitive situations.”
