One Top 75 broker worked “harder and smarter” during what was a tough year in the channel – and did so without resorting to rate sites.
One Top 75 broker worked “harder and smarter” during what was a tough year in the channel – and did so without resorting to rate sites.
“Yes, it was a tough year in the channel; we had to work harder and smarter,” says Mark Goode, a broker with Dominion Lending Centres – Mortgage Man in Orillia, Ontario.
The Orillia, Ontario broker placed 16 in last year’s CMP magazine top 75 broker list, recording $77.8 million in funded volume on 435 deals for 2011. And although it was a struggle, Goode says he upped his game by selling solutions – not product.
“I do not use rate sites; I believe that I am selling a solution, not a product,” he told MortgageBrokerNews.ca. “Somebody can and will always beat your rate. I do not advertise rate.”
CMP magazine will be releasing the Top 75 brokers list in the July issue.
Goode’s 2012 numbers were down from 2011, coming in at $67.4 million on 396 funded deals – but they reflected an industry-wide slump.
The biggest hit for Goode came from the tightening of the amortization rules by Ottawa a year ago, and the chilling effect it had on the first-time buyers’ market.
“I saw a decrease of 25 per cent in that area that the rule changes affected,” he says. “And I definitely would have placed one spot lower if Dan Eisner had entered. He would have won it all again.”
