Dominion Lending Centres began airing its $2-million Don Cherry TV commercials on Saturday October 30 during NHL hockey games in six Canadian markets.
Dominion Lending Centres began airing its $2-million Don Cherry TV commercials on Saturday October 30 during NHL hockey games in six Canadian markets.
The ads are also running on CTV News, Global News and during Rogers Sportsnet hockey games.
The campaign is running for 52 weeks and is the largest single ad spent by a Canadian mortgage broker firm ever, according to the company.
