"We felt technology is paramount to get us to where we want to be and provide the service, the turnaround time that brokers expect"
The mortgage lender is only as good as its most effective equipment – a fact that Alta West Capital emphasized in its restructuring last year.
In 2021, the lender saw its geographical reach increase by leaps and bounds, which put to the forefront the importance of utilizing state-of-the-art industry technology.
“We are now lending in small, small towns, urban suburban areas, but they’re smaller towns. We’ve seen that happen during the pandemic where people were moving out of the GVA [Greater Vancouver Area] or GTA [Greater Toronto Area] and just looking to… acquire properties [elsewhere],” Armando Diseri, head of national mortgage sales at Alta West Capital, told CMP Talk on a recent episode.
To support the added client volume, Alta West leaned on several crucial improvements in its technology, Diseri said.
“We felt technology is paramount to get us to where we want to be and provide the service, the turnaround time that brokers expect. And we pride ourselves to get an answer back to our broker partners within four business hours.”
Read more: Tech platforms: The great pandemic market shift
This was achieved not through Alta West’s customer relationship management technology, but through “our connectivity with Filogix, Velocity, Lendesk, BOSS and Finmo,” Diseri said.
“A nice flow through that goes from those platforms right into our CRM. And that just makes the approval process experience efficient and quick, which our broker partners expect from Alta West.”
Establishing and maintaining connections with broker partners and clients alike (“making them aware of what we have available”) was a key goal of this approach.
“Let’s face it: You know, if you’re out of sight, you’re out of mind – and we wanted to ensure that we were top of mind. And by utilizing the tools that we had, we were able to not only keep that relationship with our existing base, but we were able to expand our broker partner base and started receiving deals from brokers and agents that we’ve never dealt with before,” Diseri said.
Hear more of Diseri’s thoughts on the tools of the trade, and the alternative lending market in general, here.
