Community Trust is laser-focused on the needs of its brokers, customers and employees
This article was produced in partnership with Community Trust
Mallory Hendry, of Canadian Mortgage Professional, sat down with Eric Larocque, managing director of sales, marketing and originations at Community Trust, to discuss the company’s 2022 goals and progress so far.
Knowing the industry was in for some headwinds in 2022, Community Trust’s goals for the year were inspired by one simple purpose: Serve our people.
“I think if there’s anything that this industry has taught us, it’s that change is inevitable,” said Eric Larocque, managing director of sales, marketing and originations at Community Trust. “That’s why we’re constantly evaluating our approach to ensure we remain aligned with the needs of our brokers, our customers and our employees.”
Brokers have seen the expansion of Community Trust’s suite of competitive products and programs, and they’ve made great advancements in digital tools and platforms. The mortgage advisory team has also been expanded to serve brokers better, giving them the resources they need to close their deals quickly and efficiently. As always Community Trust maintains open lines of communication with brokers and welcomes direct feedback about new offerings as well as direction for the future. Every move the lender makes is “backed by a dedication to providing superior service that truly demonstrates how much we care about our brokers’ success,” Larocque said.
Community Trust is also serving Canadians by expanding into new markets and developing flexible guidelines that help make homeownership more achievable for customers. They’ve broadened their footprint in the province of British Columbia to bring those products and services to even more of Canada, and additional expansion efforts are on the horizon. Community Trust keeps a close watch on the needs of customers and engages in market research to guide next steps.
Last but certainly not least, Community Trust is aiming to serve employees like never before. The heart and soul of everything Community Trust does, the lender is investing in employees’ professional development and personal well-being. They offer a flexible hybrid working model and are proud to highlight employee accomplishments and recognition, including by sharing the outstanding contributions made to the mortgage community and to the customers they serve. This includes the likes of Camelia Brisca, who is invaluable in driving the success of the mortgage advisory team; rockstar business development managers Isabel Eydlin and Francis Massie; and a snapshot of how CFO Rajesh Raut’s approach to his career landed him on the Mortgage Global 100 list, among other notable accomplishments.
“While our results have been strong, it’s our employees who have had the biggest impact on our success,” Larocque said. “I continue to be inspired by the amazing talent that we have and the hard work and care that our team pours into our mission of helping Canadians become more financially successful and secure.”
At the halfway mark Larocque is happy to share the tremendous progress Community Trust has made in achieving the goals for 2022, but acknowledges that success is always a moving target. For the remainder of the year and beyond, the ultimate goal won’t change. Community Trust is laser-focused on serving their people, and their path is steadfast: continue to expand product options and features in response to the changing landscape and align guidelines to meet the demands of the local markets they serve.
“We care deeply about the success of our partners and helping them gain market share,” Larocque said. “The one thing that will not waver is our commitment to helping make homeownership more achievable for Canadians by providing brokers with flexible Alt-A mortgage solutions for their clients.”
A privately held Canadian company in operation since 1975, Community Trust prides itself on a creative and optimistic approach to finding you the best options, executed by experienced and capable experts in the financial services field.
