He stresses the central role of consistency in reaching success in the industry
Hitting the ground running right after completing his education has given Leslie Penney of East Coast Mortgage Brokers more than enough time to establish a record of excellence.
Penney started working in the mortgage industry a little over 12 years ago, fresh out of university. Affiliated with Mortgage Alliance until 2018, Penney subsequently became a co-owner of East Coast Mortgage Brokers under Verico.
These formative experiences with proven networks have proven vital in the way Penney conducts his business.
“I feel that being a part of a great network is what helps you get from point A to point B,” Penney told MBN.
Penney added that a history of excellence built on day-to-day reliability cannot be underestimated.
“I believe the most critical lesson I’ve learned and instilled in my business has been consistency,” Penney said. “No matter how good or bad the day is, work a full day and show up the next day and eventually it’ll work out. Thankfully, this work ethic has enabled me to excel as a broker and build a successful business.”
This approach was instrumental to the continuity of Penney’s business despite the COVID-19 lockdowns.
“Being forced to work from home with a two-year-old was a monumental shift for me. Then, compound that with the fact that no-one had any idea what we were facing or how long it would last, it really weighed on me,” Penney recounted. “Just showing up to my home office each day and grinding out the best day I could, I think is what got me through it.”
Penney said that his focus on helping first-time and move-up buyers has been a rich wellspring of valuable industry skills.
“I think to service those clients the way they need to be, you always have to be there to guide them through the process and answer countless questions,” Penney said. “Being able to communicate with clients via whatever medium they choose is important because you have to speak to their needs, not yours.”
