Six Ontario brokerages join forces with tech-focused lender
Mortgage brokerage Pineapple Financial has added six affiliate mortgage brokerages to its network in Ontario.
The six new brokerages joining Pineapple’s network are CRE Capital Canada, Top Notch Financial, Tailored Finance Inc., PrimeRock Capital Corp., Reign Mortgage Group Inc., and Newcastle Financial.
“Each of these brokerages brings a wealth of experience, expertise, and a commitment to excellence in serving clients’ mortgage needs,” the company said in its Press release. “By aligning with Pineapple, they signal their dedication to providing unparalleled service and access to a diverse range of commercial and residential mortgage products tailored to the unique requirements of individuals and families throughout Ontario.”
Pineapple provides brokers with the option to operate independently under its brand or collaborate as affiliates, giving independently licensed brokerages access to Pineapple’s suite of tools and services while retaining their own branding.
In fiscal 2023, the company’s affiliate network comprised 36.8% of Pineapple’s total funded mortgage volume and revenue. With the six new additions, the affiliate network has grown from 19 to 25 brokerages.
“We are thrilled to welcome these six exceptional brokerages to our network,” Pineapple chief strategy officer Christa Mitchell said. “Their addition underscores our commitment to delivering exceptional mortgage technology solutions and further strengthens our ability to serve clients across Ontario. We look forward to collaborating closely with our new partners to empower homeownership dreams and financial goals.
“We are confident that our collaboration with these six new brokerages will lead to remarkable achievements and drive revenue in 2024,” added Pineapple CEO Shubha Dasgupta. “Pineapple remains committed to supporting our partners’ growth and success as we expand across Canada.”
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Pineapple said its network expansion also reflects its ongoing efforts to leverage AI-driven technology to streamline the mortgage process for clients.
Pineapple was one of the overall winners for the Best Mortgage Brokerages and Lenders to Work for in Canada. Read the full report here.
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