Tech-focused brokerage launches all-in-one platform to streamline deal origination
Pineapple Financial, a tech-focused mortgage brokerage in Canada, has launched PineappleONE, an integrated deal management platform the company says is the first of its kind in the industry.
PineappleONE allows Pineapple’s network of brokers to originate, manage and submit mortgage deals to lenders all within a single system, eliminating the need to switch between multiple platforms.
“With industry-leading automation, an intuitive workflow, and built-in compliance, PineappleONE will help our brokers submit deals faster and improve their acceptance rates, thereby driving more revenue,” said Kendall Marin, president and chief operating officer of Pineapple Financial. “Using this system, our brokers will get 100% of the required conditions when choosing a lender. Our innovative document management system, Doc Genius, instantly generates accurate conditions in the application and syncs the documents to the client portal based on the selected lender and their products.”
The system automatically generates lender-specific notes and merges documents into a complete package, ensuring accuracy and saving time when submitting deals.
Pineapple’s chief strategy officer, Christa Mitchell, said the new platform represents a “significant competitive advantage” for the company and will bolster its agent recruitment efforts as it expands across Canada in 2024.
“Once again, Pineapple is at the forefront of innovation in the Canadian mortgage industry,” Mitchell said in the company’s media release.
Pineapple CEO Shuha Dasgupta touted the platform’s “mobile-first functionality” that allows brokers to complete deals anywhere, giving them more time to focus on growing their business.
“Engineered with the latest mobile-first functionality, PineappleONE ensures that brokers can complete their mortgage deals anywhere, giving them back valuable time to build their book of business and spend cherished time with their families,” Dasgupta said.
The company said PineappleONE, built over the past year by Pineapple’s technology team, is expected to increase its gross revenue and significantly impact its net profit margin in the next 12 months.
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Unlike other mortgage deal origination platforms in Canada, PineappleONE handles the entire process from a single system, the company said, eliminating guesswork for brokers when selecting lenders and submission agents.
Pineapple was one of the overall winners for the Best Mortgage Brokerages and Lenders to Work for in Canada. Read the full report here.
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