The broker's wealth of knowledge is central in ensuring the best possible consumer experience
For Leanne Conroy of MCAN Home, the role of the mortgage broker is something that cannot be replicated by any process workaround or tech-powered solution.
“I think the most critical thing in this environment is to push our home buyers toward mortgage brokers,” Conroy told Canadian Mortgage Professional in a recent specialized lending panel. “They are the stewards who can kind of navigate Canadian homebuyers through this difficult and ever-changing environment.”
The broker’s wealth of knowledge is central in ensuring the best possible consumer experience, especially amid the policy shifts and economic volatility seen over the last few years.
“Deals, specifically, are very complicated,” Conroy said. “And we as lenders … are trying to simplify those deals.”
#CMPTalk: award-winning experts Leanne Conroy and Gita Cartwright discuss how MCAN Home Mortgage is redefining broker-lender partnerships that put client and community first – and why that matters more than ever.
— Canadian Mortgage Professional Magazine (@CMPmagazine) June 7, 2022
Listen to the full episode here:https://t.co/8s0jGIe8F6 pic.twitter.com/VBHm2UFkSY
Taking this into account, the lender’s role – essentially determining the direction that every transaction will take – has become even more important.
“A good partner will let you know if they’re not interested in your collateral,” Conroy said. “They’ll try to work with you and let you know which lenders will, because we’re partners.”
“We’re all busy, and our broker partners are busy, and they do have to do a lot more handholding. But we at MCAN are continually hiring new people, we’ve got products on the go, we’ve got some innovation happening… We’ve been growing our network of partners, we’ve been growing into new markets.”
Watch now: How is specialized lending meeting the challenges of 2023?
