"During times of uncertainty, people tend to want more communication, not less"
Despite recent signs that inflation might be plateauing, the next few quarters are likely to remain volatile in terms of finances – which is where the stability of lenders like HomeEquity Bank comes in.
“During times of uncertainty, people tend to want more communication, not less,” said Vivianne Gauci, the bank’s senior vice president of marketing and customer experience.
“We know that we’re headed into some pretty interesting times from an economic environment perspective, and we know how important our mortgage broker partners are as part of the equation of keeping the lines of communication open with our customers – and making sure that they’re feeling educated but also safe and secure.”
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Gauci highlighted the steps that HomeEquity Bank is taking to address these needs.
“What we’re working on is we’re strengthening our communication efforts with more training and more tools,” she said. “So we’ve [reintroduced] our launch pad recently to help our broker partners better communicate with their customer base and provide more of the education and more of those tools that that people are looking for.”
New additions to HomeEquity Bank’s suite of experts will prove helpful in this endeavour, Gauci added.
“We’ve also recently brought on Pattie Lovett Reid as our chief financial commentator for HomeEquity Bank, and she’s going to help also provide some context around what is happening in the economic environment. She brings a wealth of expertise with her, and she’s going to help us better guide Canadians through this next little while as people are looking for more information on how to best navigate these waters.”
For more of Gauci’s thoughts on the lending industry, click here.
